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我（wǒ）們常說，顧客就是上帝。也許，大（dà）家會覺得上帝虛幻了一些，離我們遠了（le）一些，其實（shí），客戶是實實在在的人群，需要的是（shì）實（shí）實在在的感覺，而這感覺就是來自我們所提（tí）供的實實在在的（de）服務。一（yī）句親切的稱呼，一（yī）次貼心的設計都能贏得客戶的信賴。麵對日益激烈的（de）市場競爭，麵對不斷變幻的市場需求，麵對迅速膨脹的客戶群體，服務（wù）質量（liàng）的重要性已經成為防（fáng）爆行業的生存之本、效益之源和發展動力（lì）。商場如戰常如何吸引（yǐn）客戶，留（liú）住客（kè）戶，培養客戶的忠誠度，是（shì）擺在我們每一位防爆人麵前的一個棘手的問題。
當時代又（yòu）向前邁進了一（yī）步的時候，我們突然發（fā）現防（fáng）爆廠家（jiā）遍地都是，社會變了，市場變了，用戶的選擇也變的（de）多樣化了。如何（hé）讓客（kè）戶在眾多選擇麵前（qián）垂青我們的（de）防爆產品?如何擊敗競（jìng）爭對手贏得客戶?答案很簡單：就看你的防爆產品能給客戶帶來什麽？
第一，防爆產品給用（yòng）戶帶來基礎的建設（shè）需要還是品牌（pái）需要
一方麵，最基礎的建設可以是定位，但（dàn）就防（fáng）爆環境下的用戶需求來（lái）說，“能用”已經遠遠比不上“好用”與“有質量（liàng）的（de）好（hǎo）用（yòng）”的價值，一個LV包包、香奈兒香水再怎麽珍貴，成本上總也值不得現有售賣的價值；但是品牌質量的高貴名聲隻會（huì）將其價值越（yuè）堆越高。
另一方麵，定位於“基礎建設”的小米手機卻也成功玩轉了逼格營銷，原因何在?除了最基礎的手機需要之外，小米沒有（yǒu）蘋果的高（gāo）大上（shàng）知名度，但卻聚累了另外可以提升品牌度的特點：屌絲中的雞頭、產（chǎn）品硬件配置高給用戶帶（dài）來的（de）“基礎建設”需求。
第二，用了你的防爆產品（pǐn）用戶要變得“更好”
由於防爆產（chǎn）品的特殊使用環境，再加上現在市場防爆產品的質（zhì）量良莠不齊，所以用戶對防爆產品的防爆性能是（shì）否合格格外關注，安全是無（wú）價的！你的防爆產品一定是要安全（quán）性（xìng）能高的防爆產品，更重要的是它的防爆結構和安全性能要設計合理，防爆參數（shù）指標和環境（jìng）指標要滿足用戶應用（yòng）場所的要求，保證防爆（bào）產品能夠在使用、維護和檢修後仍然具備防爆性能。
We often say that the customer is God. Maybe, everyone will feel that God is a little more illusory and farther away from us. In fact, customers are real people who need real feelings, and this feeling comes from the real services we provide. A cordial title, a thoughtful design can win the trust of customers. Facing the increasingly fierce market competition, the ever-changing market demand, and the rapidly expanding customer base, the importance of service quality has become the basis of survival, the source of benefits and the development momentum of the explosion-proof industry. How shopping malls attract customers, retain customers, and cultivate customer loyalty, is a difficult problem in front of each of us.
We often say that the customer is God. Maybe, everyone will feel that God is a little more illusory and farther away from us. In fact, customers are real people who need real feelings, and this feeling comes from the real services we provide. A cordial title, a thoughtful design can win the trust of customers. Facing the increasingly fierce market competition, the ever-changing market demand, and the rapidly expanding customer base, the importance of service quality has become the basis of survival, the source of benefits and the development momentum of the explosion-proof industry. How shopping malls attract customers, retain customers, and cultivate customer loyalty, is a difficult problem in front of each of us.
When the times took another step forward, we suddenly found that explosion-proof manufacturers are everywhere, society has changed, the market has changed, and the choices of users have also become more diverse. How to let customers favor our explosion-proof products in front of many choices? How to beat competitors to win customers? The answer is simple: just look at what your explosion-proof products can bring to customers?
First, whether the explosion-proof products bring basic construction needs to users or brand needs
On the one hand, the most basic construction can be positioning, but in terms of user needs in an explosion-proof environment, "usable" is far inferior to the value of "good use" and "quality good use". An LV bag No matter how precious the bag and Chanel perfume are, the cost is always worth the value of the existing sale; but the noble reputation of the brand quality will only increase its value.
On the other hand, the Xiaomi mobiles phones targeted at "infrastructure" has also successfully played forced marketing. What is the reason? In addition to the most basic mobiles phones needs, Xiaomi does not have the high reputation of Apple, but it has accumulated. The characteristics of enhancing the brand: the chicken head in the cockroach and the high hardware configuration of the product bring the "infrastructure" demand to users.
Second, users who use your explosion-proof products should become "better"
Due to the special use environment of explosion-proof products, and the quality of explosion-proof products on the market is uneven, users pay special attention to whether the explosion-proof performance of explosion-proof products is qualified, and safety is priceless! Your explosion-proof product must be an explosion-proof product with high safety performance, and more importantly, its explosion-proof structure and safety performance must be designed reasonably, and the explosion-proof parameter index and environmental index must meet the requirements of the user's application site to ensure that the explosion-proof product can be used After maintenance and overhaul, it still has explosion-proof performance.
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